IEG Middle East

24-26 OCTOBER 2025

DUBAI EXHIBITION CENTRE, EXPO CITY

Dubai Muscle Show
Dubai Muscle Show

The

Exhibition

Dubai Muscle Show
Dubai Muscle Show
Dubai Muscle Show
Dubai Muscle Show

The Exhibition

The Exhibition

Welcome to the Middle East’s largest showcase of the world’s
leading health, fitness and wellness products and services.

The event serves as a premier platform for brands to showcase, network and engage with an exceptional audience of consumers, retailers, distributors and key industry players. Prime destination for launching new products, connecting with key clientele and enhancing your global footprint.

Download the 2024 Post Show Report

Discover a detailed analysis of KPIs, market trends, and participant feedback.

Dubai Muscle Show
Dubai Muscle Show

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