Enquire to Book Your Stand at Dubai Muscle Show 2026
Dubai Muscle Show gives you direct access to unmatched growth opportunities in the Middle East and beyond.
Reach 40,000 fitness and bodybuilding fans, connect with buyers, distributors and retailers, and access premium networking functions - all under one roof.
10 years of showcasing our industry's biggest brands, including...
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Hear what our exhibitors have to say...
We can proudly say we saw the birth of this show, and we have believed in it ever since the beginning. The show is growing, the quality is growing, we bring all of our champions over from all over the world... We've had guests from across the GCC, India, Europe, America.
Eduardo Panatta
Vice President, Panatta
It's very important to get close to consumers as possible. What DMS has given is a retail opportunity... creating strong links on the B2B side, but also getting in front of consumers. It's been very business first, but it's also product led, and getting product in the hands of our consumers.
Jerome Guisset
Head of Athlete Events & Activations, MyProtein
There's no other place where you can get so many distributors and customers from the industry... the show has grown bigger and bigger over the years...the opportunities to expand into different markets are massive here.
Henri Swart
Channel Sales Manager, USN UK - Ultimate Sports Nutrition
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