Newsroom

His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council (DSC), today launched the Dubai Sports Sector Strategic Plan 2033, outlining a comprehensive vision to strengthen the sector’s competitiveness, unlock economic potential and position Dubai as the world’s top sporting city by 2033.

C5 Pre-Workout is now the official platinum sponsor of IFBB, powering global bodybuilding athletes with energy, focus, and intensity through its complete C5 Extreme line.

Newrock, a global leader in sports nutrition, made a powerful impact at Dubai Muscle Show 2025 as Platinum Sponsor. Showcasing its flagship protein range alongside live demos and expert sessions, Newrock reinforced its mission to empower athletes with science-backed supplements and set new benchmarks in sports nutrition.

Basix introduces Clear Beef Protein Isolate in many delicious flavors, refreshing, juice-like protein drink. With 27–28 g of high-quality beef protein per serving, it’s fat-free, sugar-free, and perfect for dairy-free, Paleo, or keto-focused lifestyles.