IEG Middle East

24-26 OCTOBER 2025

DUBAI EXHIBITION CENTRE, EXPO CITY

Dubai Muscle Show
Dubai Muscle Show

24-26 October 2025

Dubai Exhibition Centre, Expo City

The Middle East's Leading Fitness & Bodybuilding Show

Dubai Muscle Show
Dubai Muscle Show

38,000

Attendees

30,000

Sqm Exhibition Space

600+

Inspirational Athletes

400+

Exhibiting Brands

Get Involved CBUM

GET INVOLVED IN 2025

Dubai Muscle Show 2024 was unforgettable! Reaching record-breaking attendance with 38,058 visitors and over 400 brands in an action-packed 3-days of fitness and bodybuilding.

Floorspace for 2025 is already 60% SOLD OUT, this is your chance to elevate your brand, connect with top buyers and distributors in the region, and experience unmatched energy.

Contact our team today to join us for 2025, taking place on 24-26 October 2025 at the Dubai Exhibition Centre, Expo City.

2024 Event Gallery

Dubai Muscle Show

JOIN US NEXT OCTOBER

Book a Stand

BOOK A STAND

Exhibit to 38,000 visitors at the region's leading fitness and bodybuilding event

Sponsor

SPONSOR

Gain maximum exposure through a variety of sponsorship packages available

Request a Floor Plan

REQUEST A FLOORPLAN

Floorspace is already 60% SOLD OUT! Check out the floorplan for our BIGGEST event yet

What's On

FEATURES

FEATURES

ATHLETES

ATHLETES

COMPETITIONS

COMPETITIONS

Dubai Muscle Show
Dubai Muscle Show

2024 Athletes

Dubai Muscle Show

Sponsors & Partners

Platinum Sponsor

Basix

Platinum Sponsor

MEDX Pharmacy

Platinum Sponsor

Muscle Core Life Pharmacy

Platinum Sponsor

New Rock

Platinum Sponsor

RAW

Platinum Sponsor

Taitra

Gold Sponsor

Panatta

Bodybuilding Competition Sponsor

Optimum Nutrition

Dubai Muscle Talks

C5

Hydration Sponsor

C5

Energy Drinks Partner

C5

Media Partner

Dubai 7s
Dubai Fitness Challenge

Strategic Partner

IEG Middle East

Organised by

Dubai Muscle Show
Dubai Muscle Show

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Thank you for your interest

We will be in touch soon!

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