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H.H. Sheikh Mansoor bin Mohammed launches Dubai Sports Sector Strategic Plan 2033
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The Middle East's Leading Fitness & Bodybuilding Show
45,000
Attendees
35,000
Sqm Exhibition Space
2,000+
Competitors
450+
Exhibiting Brands
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10 YEARS OF LEGACY
Prepare to experience the raw-energy of Muscle Show, the Middle East's Biggest Fitness & Bodybuilding Event.
2026 celebrates our 10th anniversary, a year of legacy, power and unity. Get ready for three action-packed days of world-class competitions, legendary athletes, wall-to-wall brands, thousands of freebies and so much more - all under one roof.
JOIN US THIS OCTOBER
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BOOK A STAND
Exhibit to 40,000 visitors at the region's leading fitness and bodybuilding event
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REQUEST A FLOORPLAN
Floorspace is already 60% SOLD OUT! Check out the floorplan for our BIGGEST event yet
What's On
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FEATURES
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ATHLETES
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COMPETITIONS
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2025 Sponsors & partners
Platinum Sponsor
Platinum Sponsor
Gold Sponsor
Energy Drink Sponsor
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Wristband Sponsor
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Media Partner
In collaboration with
Co-located with
Co-located with
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Thank you for your interest
We will be in touch soon!